Privacy Statement

1. Introduction

We want visitors to our websites to be able to use the site to their full potential. We also want to make sure that when we collect information from you, we do so in a way that does not infringe your right to privacy.

This Privacy Statement is designed to give you useful information about the way we collect and use personal information and how we use cookies.

We may change this Privacy Statement in the future and would recommend that you check this page from time to time to ensure that you are happy with any changes.

2. How and What Personal Information We Collect

Personal information you give to us: This is information about you that you give to us by entering information via our websites, our social media pages or by corresponding with us by phone, email or post and is provided voluntarily. The information you give to us includes your name, contact details (e.g. phone numbers, email addresses and business postal addresses), enquiry details and any other information relevant to a discussion about your business needs in relation to our products and services.

Personal information we collect about you: We may automatically collect the following personal information: our web servers store as standard details of your browser and operating system, the website from which you visit our website, the pages that you visit on our website, the date of your visit, and, for security reasons, e.g. to identify attacks on our website, the Internet protocol (IP) address assigned to you by your internet service. We collect some of this information using Cookies (please see Cookies in Section 5 for further information). We may also collect any personal information which you allow to be shared that is part of your public profile on a third party social network.

Personal information we may receive from other sources: We obtain certain personal information about you from sources outside our businesses or other third party companies. The personal information received is as described in the two paragraphs above.

3. How We Use Your Personal Information

3.1 Where required to perform a Contract with you

We may use and process your personal information where it is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract with you.

3.2 Where there is a Legitimate Interest

We may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business for the following purposes:

  1. for analysis and profiling to inform our marketing strategy and to enhance and personalise your customer experience;
  2. for market research in order to understand the market in which we operate, both in relation to customers and suppliers, so that we continually improve the products and services that we deliver to our customers;
  3. to administer our websites and for internal operations, including troubleshooting, testing and statistical analysis;
  4. for marketing activities e.g. to tailor marketing communications or send targeted marketing messages via social media and other third-party platforms;
  5. for the prevention of fraud and other criminal activities;
  6. to undertake credit checks for finance;
  7. to correspond and communicate with you;
  8. to create a better understanding of you as a customer or as a supplier;
  9. for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
  10. to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
  11. for the purposes of corporate restructure or reorganisation or sale of our business or assets;
  12. for efficiency, accuracy or other improvements of our databases and systems, e.g. by combining systems or consolidating records we or our group companies hold about you;
  13. to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings; and
  14. for general administration including managing your queries, complaints, or claims, and to send service messages to you.

3.3 Where it is in your Vital Interest

We may use your personal information to contact you if there are any urgent notices to communicate to you relevant to your organisation and relevant to the types of products and services we deliver.

3.4 Where required to comply with our Legal Obligations

We will use your personal information to comply with our legal obligations including: (i) to assist HMRC, the Police, or any other public authority or criminal investigation body; (ii) to identify you when you contact us; and (iii) to verify the accuracy of data that we hold about you.

3.5 Where you have provided consent

Almost all of our use of personal information will be based upon the lawful grounds described above.

However, in certain situations we may use and process your personal information where you have explicitly consented for us to do so.

You may withdraw your consent for us to use this information, either by using unsubscribe tools provided (e.g. in an e-shot), or by contacting us by email or in writing.

If you withdraw your consent, our use of your personal information before you withdraw is still lawful.

4. Your Rights

4.1 Your ‘data subject’ rights:

You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received this information or, where no such information is required, after we have received your request.

4.2 Accessing your personal information

You have the right to ask for a copy of the information that we hold about you by emailing us at: or writing to us at Complete Rider, Bury Farm Equestrian Village, Mill Road, Slapton. Bucks LU7 9BT You must provide your organisation name details.

We may not provide you with a copy of your personal information if this concerns other individuals or if we have another lawful reason to withhold that information.

4.3 Correcting and updating your personal information

The accuracy of your information is important to us. If you change your name, postal address, email address or telephone number(s), or you discover that any of the other information we hold is inaccurate or out of date, please let us know by writing to us at

4.4 Erasing your personal information or restricting its processing

In certain circumstances, you may ask for your personal information to be removed from our systems by emailing us at  or writing to us at Complete Rider, Bury Farm Equestrian Village, Mill Road, Slapton. Bucks. LU7 9BT and marking your email or letter for the attention of the Managing Director. Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request.

You may also ask us to restrict processing your personal information in the following situations:

  • where you believe it is unlawful for us to do so;
  • where you have objected to its use and our investigation is pending, or you require us to keep it in connection with legal proceedings.

In these situations, we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings.

4.5 Complaining to the UK data protection regulator

You have the right to complain to the Information Commissioner’s Office (ICO) if you are concerned about the way we have processed your personal information. For more information please visit the ICO’s website at

5. Security/ Cookies / Links / Social Plugins

5.1 Security measures to protect your personal information

Complete Rider uses technical and organisational security measures to protect the personal information supplied by you. Our security measures are continually monitored, and improved in line with technological developments.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information whilst in transit to our website and any transmission is at your own risk.

5.2 Use of ‘cookies’

‘Cookies’ are small pieces of information sent to your device and stored on its hard drive to allow our websites to recognise you when you visit.

To stop cookies being stored on your computer in future, you will need to alter the settings of your internet browser. You can find instructions on how to do this by following these browser-by-browser instructions from

For Google Analytics cookies you can also stop Google from collecting your information by downloading and installing the Google Analytics Opt-out Browser Add-on.

If you want to delete any cookies that are already on your computer, you will need to locate the file or directory that your computer stores them in – this how to delete cookies information should help.

Please note that by deleting our cookies or disabling future cookies you may not be able to post messages in our website. Further information on deleting or controlling cookies is available at

5.3 Social plugins

Some of our websites may use so-called social plugins (buttons) of social networks such as Facebook, LinkedIn and Twitter. When you visit our websites, these buttons are deactivated by default, i.e. without your intervention they will not send any data to the respective social networks. Before you are able to use these buttons, you must activate them by clicking on them. They then remain active until you deactivate them again or delete your cookies.

After their activation, a direct link to the server of the respective social network is established. The contents of the button are then transmitted from the social network directly to your browser and incorporated in the website.

After activation of a button, the social network can retrieve data, independently of whether you interact with the button or not. If you are logged on to a social network, the network can assign your visit to the website to your user account. A social network cannot assign a visit to websites operated by our other group companies unless and until you activate the respective button there as well.

If you are a member of a social network and do not wish it to combine data retrieved from your visit to our websites with your membership data, you must log out from the social network concerned before activating the buttons.

We have no influence on the scope of data that is collected by the social networks through their buttons. The data use policies of the social networks provide information on the purpose and extent of the data that they collect, how this data is processed and used, the rights available to you and the settings that you can use to protect your privacy.

6. Marketing

Under the legal basis of legitimate interest described above, we may collect your preferences to send you marketing information directly from us if you submit an online form asking for more information about one of our products or services.

We may contact you with targeted advertising delivered directly by email, or online through social media and other platforms operated by other companies, by using your personal information, or use your personal information to tailor marketing to improve its relevance to you, unless you object.

You have the right to opt-out of our use of your personal information to provide marketing to you by using the unsubscribe mechanisms, or by emailing us directly at giving details of your organisation and those individuals who you wish to be opted-out from such use of personal information.

7. Changes to this Policy

We may review this policy from time to time and any changes will be notified to you by posting an updated version on our websites and/or by contacting you by email. Any changes will take effect 7 days after the date of our email or the date on which we post the modified terms on our subsidiary websites, whichever is the earlier.

We recommend you regularly check for changes and review this policy when you visit our websites. If you do not agree with any aspect of the updated policy, you must promptly notify us and cease using our services.